I mean, this was just a random Calvin post. Not even a special occasion. And it seems like it actually came from a mom who is crazy about her kid. Jacksons birthday post sounds like it's from a relative who doesn't know what to say.
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The most notable thing about that picture for me, is that it's more or less posed and not just candid. Ellie had Jared take the picture so she could post it, and they were sure to (of course) get Ellie in the shot as well. I guess taking a nice birthday picture of Jackson would have been too much effort though.