From Social Blade on how they calculate the revenue:
Estimated earnings are just that, estimated. We take a low CPM value ($0.25 USD) and a high CPM value ($4.00 USD), numbers that we have found to be common from our partners, and multiply them by the number of views the channel gets per day [1].
That is an
extremely naive way to do it.
Issues with that calculation.
TL:DR- It assumes that every view makes money which is wrong for the reasons stated below.
1. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites[2].
So you can almost take 1/4 of that revenue off, and even without adblock not all will be monetised anyway.
2. The price of adds varies since the way you buy Google/YT ads is through bids, where you put a price for your add, so it that could really range and it would make big channel get ads with a higher bid price.
From Google Ad Words Support [3], that's where you buy ads that will show on the YT videos.
" you'll pay a maximum of £0.25 when someone clicks on a video ad thumbnail or title and begins watching your video."
" you'll pay a maximum of £0.25 when someone watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with an interactive element, whichever comes first. Interactive elements include call-to-action overlays (CTAs), cards, companion banners and links to your site or mobile app.
Notice
you'll pay when someone clicks, watches 30 seconds, engages with the interactive element.
How many of you watch that full 30 seconds video or click on it?
This
drastically reduces the money that the video will generate when it shows the add.
3. Advertising is a seasonal market, expect more adds, higher bids during Christmas, so to have a flat rate throughout the year is exaggerated.
4. They get paid if the ads only shows and if the users does not engages with the add, but those are small sums calculated x1000 views, I guess for millions of views a nice amount adds.
5. The add prices go down. More people offering the same service (show ads) drives down the price to show an add.
"Kay likely gets about $7.60 per 1,000 ad views, down from $9.35 in 2012, according to TubeMogul, which buys and sells video ads."[4]
Note, the article was from 2014, so two/three years later the prices might be even lower + higher penetration of adBlock. (USE IT)
6. Social Blade does not include TAXES.
"Roughly, a video creator will earn $2,000 for every million views. "And then YouTube takes 45 percent," the Times notes. (The IRS will take its cut of the remainder, too.)" [4]
"In other words, Kay is probably getting by on less than 50% of what her videos make in gross revenue. In a $100,000 year, she might be looking at $21,000 annually, after YouTube's cut, taxes and editing costs, according to our back-of the-envelope math ($100,000 minus $45,000 for YouTube, minus editing costs at $500 per week for 50 weeks, minus 30% for the IRS)." [4]
Also, networks' share.
But how does Ellie reach to 50k/month?
She is such a clever genius that she willingly put the information there so we will go mad while she eats popcorn and laugh so hard she pees her bed reading this site, and you know she will not change the sheets.
We don't know for sure that was a general monthly budget or was just a good month's.
I remember in december they had a lot of sponsored videos.
If they put items in descriptions most likely those are affiliated links where they get a percentage of the total, I am pretty sure Bonnie does that.
From a random Bonnie video, in the description
Vlogging Camera:
http://amzn.to/1U02WIf
Beauty Camera:
http://amzn.to/1TpiTJa
Lighting I use:
http://amzn.to/1TkqVj6
All those are affiliated links, apparently they get 10%! [5]
[1]
https://socialblade.com/youtube/help/ho ... calculated'
[2]
http://www.adweek.com/digital/iab-study ... rs-172665/
[3]
https://support.google.com/adwords/answer/2472735
[4]
http://www.businessinsider.com/how-much ... 014-2?IR=T
[5]
https://affiliate-program.amazon.co.uk/ ... n/landing/
Sorry if I hijacked the thread.
